Better Branding. For a Changing World.
Corporate branding has become one of the most important aspects of marketing in the current climate, across the board, in the financial market. If a company expects to survive in the current economic environment and be competitive in the global market, it is imperative to pay attention to branding in its overall marketing campaign, otherwise it will not be able to compete with its rivals and faces losing many prospective clients.
Branding is not easy and requires a team of professionals who can manage it properly. We provide top of the line branding services to companies so they can present themselves in a more professional manner before their clients and can carve out their own market space for their products or services.
Besides a logotype design, branding involves the development of business cards imprinted with your newly designed logo . The business card design is also an aspect where our graphic designers can come to your aid and provide you with unique and creative designs that will incorporate your overall marketing strategy. Give us a call and let us take care of all of your corporate branding needs. We will provide you with the best branding service available.
Our work focuses on brand management, including competitive positioning, and the impact that marketing mix and resource allocation have on sales and profits. As products and services become more difficult to differentiate, branding that cultivates a strong, trusted image can help build a larger, more loyal customer base. Arendra's approach to brand management, marketing mix and resource allocation more than doubles revenue growth rates. We begin by mapping the market share and profit position of the client's brands relative to its competitors. We then help clients apply that information to manage brand portfolios, from the development of strategy to tactical allocation of resources. Properly managed, a powerful brand name, coupled with effective consumer and trade marketing, can be a formidable competitive weapon.
Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It's the tangible evidence of the brand, designed congruent with the brands core values and personality. These marketing aids are intended to make the sales effort easier and more effective. Typical collateral materials include:
- business cards, letterheads, envelopes, printed & digital brochures, printed & digital newsletters, magazines, literature, websites, facebook splash pages, packaging, point of sale, direct mail, vehicle livery, advertising, display, exhibition stands & graphics, signage, branded power point, keynote, presentations, movies, video, showreels etc.
All of these items and more are designed with a specific objective in mind. They are the tactical material of your brand strategy. The collateral of your brand is often the first impression of your product or service and first impressions really count. A poorly executed design can do as much damage as a great professionally designed solution can do to enhance the perceived value of your offering and increases your sales. If you'd like to know more about how we can help you with your brand collateral requirements we'd be delighted to talk. Collateral design is an integral part of what we offer here at Arendra.NET. We're experts in producing these and many other items not mentioned on the list above.